I build AI-native narrative systems for companies operating at the cultural edge of their categories.

I run Form, a strategy practice working with companies, agencies, and cultural institutions on positioning, partnerships, and AI-native creative work. Most of what I do sits at the intersection of brand and growth. Recent work spans brand positioning and go-to-market for B2B SaaS, performance creative and CAC optimization for consumer brands, and conceptual frameworks for internationally exhibited new media installations.

Before Form, I spent a decade at Duggal Visual Solutions and the Duggal Greenhouse, leading brand strategy and partnerships for clients including Samsung, Google, Louis Vuitton, Hermès, Cartier, and Tapestry. I carried an 87% pitch win rate, tripled revenue in a key vertical, and led a multimillion-dollar international partnership with Tapestry, managing the full arc from C-level relationship development through creative strategy and production across Mumbai, Singapore, Dubai, and the US.

The approach I bring is shaped by working in two modes at once. Most brand strategy is built from the outside in: trend reports, social listening, agency conjecture. I work from the inside out, drawing on a parallel practice as an artist with institutional standing in contemporary art and creative tech. That gives me a way to pressure-test ideas against the actual value systems that drive culture and category, rather than the proxies for them.

Recognition includes a NYFA Fellowship in Digital and Electronic Media, inclusion in the V&A's Digital Art: 1960s to Now (Thames & Hudson, 2024), participation in Vibe Shift (Rhizome × Anthropic, 2025), and press in Artnet, the Brooklyn Rail, Artforum, Forbes, The New York Times, and Wired.

Open to senior brand, creative strategy, and partnership roles, especially at companies building at the intersection of brand, growth, and AI.