Google Pixel “Minty fresh”
A citywide narrative for Google’s most expressive Pixel — A campaign by Bespoke Digital
Link to full video here
Image by Bespoke Digital
Client: Bespoke Digital
Partner: Duggal Greenhouse
Agency: Bespoke Digital
Role: Production Collaborator
Scope:
Location Scouting
Fabrication and Design
Specialized Print
BTS Strategy
Material Oversight
Managing cross-functional teams
Overview
To launch the limited-edition Fresh Mint Pixel 8 / 8 Pro, Google set out to transform a simple color drop into a living, citywide story. Partnering with It’s a Living, the campaign designed and executed by Bespoke Digital reimagined product marketing as public art to bring vibrancy, motion, and personality to the Pixel brand. Jason was a key component of the campaign deliverables, ensuring the production was aligned and that all assets met the highest quality standards while maximizing impact and ROI.
Video by Bespoke Digital
Impact
Google’s first-ever artist collaboration for Pixel.
Elevated a single colorway into a cultural narrative blending technology and expression.
Strengthened Google’s creative positioning through storytelling rooted in art, identity, and place.
From concept to execution, Jason was a strategic leader in the execution of custom phone cases that were UV printed mimicking the graffiti aesthetic of It’s A Living
The Minty Fresh campaign led to significant exposure, ultimately selling out the product
Additional OOH Pixel 8 imagery by Jason Isolini on behalf of Bespoke Digital
