The Rainbow Project
Transforming luxury storefronts into global canvases of hope
Client: Louis Vuitton
Activation: Global Store-Windows
Partner: Duggal Visuals
Role: Visual Direction & Strategic Lead
Scope:
Digital Scanning
Animation
Post-production
Large Scale Printing
Overview
Louis Vuitton invited its network of flagship stores across the U.S. and Europe to participate in The Rainbow Project — a collaborative window-display initiative leveraging hand-drawn rainbows created by employees and their children. The purpose: transform the luxury brand’s retail façades into public beacons of hope, joy and creative expression.
Impact
Retail-first creative initiative that elevated store windows building community engagement
Enabled the brand to connect with diverse audiences through localized contributions unified by a global theme.
Production & strategy ensured the concept scaled across multiple cities, maintained visual consistency, and produced share-worthy content.
