Monday.com Elevate 2025
Reframing the Duggal Greenhouse as a gamified B2B campus designed to drive qualified engagement and conversion.
Monday.com's Elevate 2025 was designed to function as something more than a conference — treating the event environment as an active engagement system built to move qualified prospects toward conversion. Spatial design, visual hierarchy, and programmed moments shaped movement and participation across the campus, creating intentional touchpoints that supported both brand signal and measurable growth.
As Production & Strategic Lead, my role was to ensure that ambition held up against reality. I challenged and refined creative direction through rigorous pressure-testing across production, vendors, and budgets — aligning teams across fabrication and installation to ensure the environment worked as a unified system from concept through execution.
Client: Agency EA | Monday.com
Partner: Duggal Greenhouse
Agency: Agency EA
Role: Production & Strategic Lead
Scope:
Experience & Spatial Strategy · Large-Format Visual Communication
Environmental Design Systems · Fabrication & Production Oversight
Cross-Functional Team Alignment · On-Site Content Capture
SiliconANGLE: In conversation with Eran Zinman, monday.com
Sold-out momentum meets AI reality in theCube’s coverage of Elevate ‘25, where monday.com co-founder and co-chief information officer Eran Zinman joins theCUBE Research’s Paul Nashawaty to unpack why AI is no longer just “managing” work but actually doing it.
Link to video here
Elevate 2025 sold out, drawing 5,000+ attendees— 70% mid-market and enterprise, 30% director level and above making it one of the most commercially targeted experiential B2B events of the year. The event generated 180K+ online views and 3,000+ leads, with national press coverage. The production environment played a direct role in translating Monday.com's AI positioning into a physical experience that moved qualified prospects through the funnel.
