Monday.com Elevate 2025
Reframing the Duggal Greenhouse as a gamified B2B campus designed to drive qualified engagement and conversion.
At the Duggal Greenhouse, Monday.com’s Elevate 2025 treated the event environment as an active engagement system rather than a static conference. Spatial design, visual hierarchy, and programmed moments were used to shape movement, participation, and conversation—creating intentional points of interaction that supported qualified engagement and downstream conversion. My role focused on translating this strategic approach into a cohesive physical experience, aligning teams across production and installation to ensure the environment functioned as both a brand signal and a measurable growth channel.
Client: Agency EA | Monday.com
Partner: Duggal Greenhouse
Agency: Agency EA
Role: Production & Strategic Lead
Scope:
Experience & Spatial Strategy
Environmental Design Systems
Fabrication & Production Oversight
Large-Format Visual Communication
On-Site Content Capture (Video)
SiliconANGLE: In conversation with Eran Zinman, monday.com
Sold-out momentum meets AI reality in theCube’s coverage of Elevate ‘25, where monday.com co-founder and co-chief information officer Eran Zinman joins theCUBE Research’s Paul Nashawaty to unpack why AI is no longer just “managing” work but actually doing it.
Link to video here
Jason served as a strategic collaborator to Agency EA, challenging and refining creative direction through rigorous pressure-testing across production, vendors, and budgets. This approach ensured ideas translated cleanly from concept to execution, supporting both brand integrity and commercial performance.
