Galaxy Unpacked
Samsung’s Premier Keynote
Client: INVNT | Samsung
Partner: Duggal Greenhouse
Agency: INVNT
Role: Production & Strategic Lead
Scope:
Live event production
Film and photo shoots
Post-production (CG, color, sound)
Print and fabircation
Link to full keynote here
Overview
On July 9, 2025, Samsung hosted Galaxy Unpacked in Brooklyn, New York positioning its latest foldables and wearable devices as the next frontier of mobile AI-driven experience. This activation expanded upon a standard product reveal by integrating large-scale experiential elements across the Navy Yard and tied them back to the key themes of innovation and personal-tech transformation.
Impact
Elevated the product launch to a cultural moment that reflected Brooklyn’s creative pulse, blending immersive branding with the city’s raw, expressive energy.
Amplified reach beyond tech-audiences—including lifestyle, creativity and experiential channels.
Production & strategy leadership ensured cohesive narrative, seamless logistics, and that every touchpoint aligned under the “Unfold Ultra” theme.
